Publicis Brussels brings home bronze for ALS
Just like the year before, Publicis Brussels created an award winning idea that scored at Eurobest. With “Swap my seat for ALS”, we won bronze in the category “Promo & activation”. The campaign tells the touching story of Kris, an ALS patient and football fan who sold his seat to a Belgian Red Devils game to the highest bidder. The striking campaign received wide press coverage and provided much needed funding for the ALS Liga.
This award is not just a victory for Publicis, but a great win for ALS patients everywhere.