Thursday, 02.06.

Publicis One Belgium: meet the new management

Publicis One is a revolutionary business model that brings together all of Publicis Groupe’s talent and expertise under one roof. A “Powerhouse of Brands” founded on the strengths of the current labels and an answer to the ever-increasing demand to offer end-to-end solutions and simple and flexible access to specialists on all communication fronts. It’s a disruptive and unique way to offer clients integrated and creative communications solutions backed by the leading specialists of the different branches. Publicis One is the only advertising group that is reinventing itself to such an extent.

In Belgium alone, Publicis One consists of 260 professionals who work for Publicis, Leo Burnett, Duval Guillaume, Saatchi & Saatchi, DigitasLBi, ZenithOptimedia, BLUE 449, Performics, Prodigious or MSLGROUP.

Backed by a brand new management team, Publicis One has created an overarching structure, bringing together different labels. The result is a faster workflow that is built upon the strengths of each brand. Karel Vinck will become responsible for Prodigious, DigitasLBi, Duval Guillaume, MSLGroup Belgium and Integration. Eva Devos will lead Publicis, Leo Burnett, Saatchi&Saatchi, ZenithOptimedia, BLUE 449 and Performics. Didier Chamoy will be responsible for finance. All directors of all labels will report to this new management team. Publicis One will operate from a new location in Brussels. More on that shortly.

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